As a small business owner, you know how important it is to stand out from the competition. One of the most effective ways to do this is through print and merchandising products that leave a lasting impression on your customers. The purpose of merchandising is to get your brand and business name out there by printing it on useful items that customers will keep and use repeatedly. Having your brand and logo visible in their workplace keeps your business in the mind of the customer.
Not convinced? Consider these statistics:
83% of consumers like receiving a promotional product with an advertising message.
Promotional products generate 500% more referrals from satisfied customers compared to other forms of advertising.
In this blog post, we’ll explore 10 creative print and merchandising products that will ensure your business is remembered.
Mugs: Everybody loves a hot brew. Thank your customers with a free mug. They’ll think of your business every time they enjoy a hot and tasty beverage.
Business Cards: A well-designed business card can leave a lasting impression on potential clients and help them remember your business. Consider adding unique design elements or printing on unusual materials to make your cards stand out.
Brochures: A well-designed brochure can tell your business’s story in a visually engaging way. Use images and infographics to showcase your products or services and make a lasting impression on potential customers.
Flyers: Whether you’re advertising a sale or promoting an event, a colorful flyer can catch the eye of potential customers and generate buzz about your business.
Postcards: A personalized postcard is a unique way to stay in touch with customers and promote your business. Use them to announce new products, send special offers, or just say hello.
Stickers: A fun and colorful sticker with your business’s logo or tagline can be a great promotional item. Stick them on your packaging, hand them out at events, or include them with customer orders.
Magnets: A magnet with your business’s logo or contact information can be a useful and long-lasting promotional item. Stick them on your customers’ refrigerators and they’ll be reminded of your business every time they reach for a snack.
T-Shirts: A customized t-shirt with your business’s logo or design can be a great way to build brand awareness. Give them away at events or sell them in your store to loyal customers. Apparel items make up the largest segment of the promotional products industry, accounting for 31.9% of total sales in 2019.
Pens: A branded pen is a useful and affordable promotional item that can be given away at events, trade shows, or in-store. Every time someone uses your pen, they’ll be reminded of your business. Writing instruments make up the second largest segment of the promotional products industry, accounting for 10.27% of total sales in 2019.
Tote bags: Tote bags are a practical and eco-friendly way to promote your brand. Print your logo or other graphics on tote bags and give them away at events or sell them in your online store.
All statistics are taken from PPAI (Promotional Products Association International)